About Us
Our mission is to set industry-leading standards when it comes to clean genetic solutions for individual customers and companies. We document and verify everything we produce in-house from beginning to end. From our seed germination to our tested flower that has been cultivated, analyzed, and COA verified.
Our Story
How did we
get here?
With over 25 years of experience working with plants, we have created a lab environment where we produce everything in-house from beginning to end.
We start by creating, selecting, and curating quality genetics for breeding. Each new variety is chosen based on its value to our extensive library of over 1,000 cultivars. Our motto is “we start clean, and we stay clean.” The cornerstone of our business is having everything filtered through our tissue culture program.
We do in-house pathogen indexing and are also verified through third-party testing. We breed and select new cultivars in-house for desirable traits and test them in different flower production environments to understand their potential. We save our customers time and money by putting in the work, so they don’t have to.
About James Loud
Along my journey I have tried many things and learned from my mistakes. I have worked in several different industries that have all led me back to working with plants; breeding and producing seeds. I watched from a distance as the medical and recreational markets unfolded into what they are today. And I’ve realized what’s missing from the industry: accessible clean genetics, a consistent variety of different terpene profiles, and new cultivars. People need genetics that not only look appealing but smell amazing and have effects that complement desired experiences. My hands have touched every plant and every seed that we sell. I hope you enjoy my genetics as much as I have enjoyed the process of producing them. #Passionforthesacredplant
About Our Process
100% In-House
“Everything has a beginning” starts in-house with our seed production. Our breeding, pheno hunting, tissue culture, nursery, clones, seeds, order fulfillment, and even the weekly podcast is all done on-site at our facility. We literally do everything in-house, except for 3rd party testing.
Pathogen Negative
We put a lot of effort into cleaning and banking our genetic library and keeping them that way. We test the plants in our facility regularly to make sure we stay clean and maintain our quality standards. We have onsite PCR testing for viruses, viroids, and bacterial load.
Tissue Culture
James Loud Genetics onsite tissue culture laboratory run by Justin Givens is state of the art. Our program uses advanced meristem TC techniques for cleaning and preservation. We strive to provide the cleanest genetics available for both retail and commercial use.
COA Tested
We use third party verification for testing cannabinoids and terpenes to keep us honest. All of our genetics are tested, and we love sharing the results via QR code on our packaging. When our customers make a purchase, we want them to understand what to expect and what the potential is when growing out our genetics.
Our Collaborations
Leading brands we work with
